If you wish to view the web link as content (and have them receive credit for it once completion is confirmed), you should use the Static Delivery Method. This will allow you to create the link as content and then view it as content once you have booked. There is no progress tracking using this method but it is useful if you have a lot on content that is not SCORM/AICC compliant (e.g., .pdf documents or .ppts.)
As Harshal notes above, the Web Link is only for 'informational' links.